Isn’t it satisfying when one thing reminds you a lot of memories? Especially when it accompanied you in every sunny day and rainy day of your life. Nah, I’m not talking about any girls, I’m talking about this shoe brand that never disappoints me even I abuse every pair I buy ever since I was in college, Converse: the only shoes that no matter how much dirt dwells on them, they still look stylish.
To make the brand more personal to its fans, last month, CONVERSE Inc. announced the global launch of “Made by you” – a landmark brand campaign celebrating fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Star sneakers for nearly 100 years.
For the Spring 2015 campaign, Converse scoured the globe to collect beloved and distinctly personal Chuck Taylor All Star sneakers, each of which tells a story of transformation from blank canvas to self-portrait of their owner.
I’ve been sharing my Chuck Taylor’s stories on my previous posts. It was also nice to hear stories from my friends who were also at the event.
“Made by you‟ originated from a simple human truth – we all want to be our true, authentic self in this world,” said Ian Stewart, Vice President of Global Marketing. “Fans of Chuck Taylor are the ones who have made Chuck Taylor an iconic badge of creative self-expression. It’s time we celebrated them.”
“Made by you” is a global celebration highlighting Converse Chuck Taylor All Star, the only sneaker defined by those who wear them. Converse has curated a collection of Chuck Taylor All Star portraits, showcasing endless diversity and self-expression of individuals past and present who choose to wear Chuck Taylor All Star – from musicians to artists, skaters to fashionistas, the known to the unknown. Their portraits offer a contemporary lens into the distinctly unique worlds they inhabit.
Portraits collected from the likes of international icons like Andy Warhol and Futura will be featured alongside portraits from everyday Chuck Taylor All Star wearers, and used in global exhibitions, which will turn the city streets of New York to Shanghai to Manila into art galleries. Additionally, the “Made by you” campaign seeks to highlight the unique creative spirit of local communities and subcultures with hyper-local portrait exhibitions celebrating the diversity of self-expression inherent in cultural neighborhoods throughout the world.
The event also showcased talented local designers’ work with the collaboration of Converse Chuck Taylor.
The Philippine ambassadors, Kean Cipriano and Georgina Wilson also shared
their own stories.