Forever 21 encourages shoppers to “Make a Statement” through its launch of Pre-Fall 2014 collection. From printed button-ups and fitted skirts to must-have denim in a variety of new fits, the collection features the essential staples, which any wardrobe needs to create a one-of-a-kind personal style.

Forever 21 Pre-Fall_02 seph cham

The idea of self-expression is prevalent throughout the campaign, featuring a troop of dancers using movement to make a statement and to display their uniqueness. As inspired individuals, we all have our preferred outlets – different ways to let loose, let our creativity run wild – and we have our own way to show the world who we are and who we’re meant to be. The Forever 21 shopper is not afraid of being their authentic selves, using the fashion as a means of expression; stepping out of the crowd, into the spotlight and owning their own style – a message that lies at the forefront of the campaign.

Forever 21 Pre-Fall_01 seph cham

So to prove this, keep posting #OOTDs while wearing your favorite Forever 21 pieces with these hashtags: #F21StatementPiece #F21xMe.

Forever 21 is located at Megamall, SM Makati, SM City Cebu, The Block North Edsa, Mall Of Asia, Lanang Premier, Aura Premier, SM City Fairview, SM City Clark, and soon to open at SM Southmall.


Show us your best styling talent and get a chance to win 3,000php worth of Forever 21 GC!

#IAmForever21PH Styling Contest IG Poster seph cham

To join, download Forever21’s current collection here.

Here are the complete mechanics:

1. Like Forever 21 Philippines on Facebook ( 

2. Follow @F21philippines on Instagram (

3. Like on Facebook and follow @sephcham on Twitter and Instagram

4. Create your own collage of your Forever 21 outfit using Paint, Photoshop, or any other photo editing software.

5. Upload your photo on Instagram with a creative caption and tag three of your friends. 

6. Don’t forget to tag us on Instagram (@f21philippines & @sephcham) and include the hashtags #IAmForever21PH and #Forever21XSephCham to make it easier for us to track your entries!

*Make sure your account is set on public

Here’s the sample entry:

F21 Pre-Holiday Collage

All pieces from the collages that you’re going to make should be composed exclusively of Forever 21 pieces from these albums, but you can use other decorative elements to add your own touch to the design.

Contest is open to Philippine residents only and will run until October 18 2014.

The entry with the best photo and caption will win Php3,000 worth of Forever 21 gift certificates. So squeeze those creative juices and have fun! 🙂

Here’s the winner of 3,000php worth of Forever21 GC:

Congrats @worldoftorres! Kindly send me an email on how to claim your prize!

Thanks to everyone who joined! Don’t worry, I still have more giveaways in store this holiday! 🙂