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Robinsons Specialty Stores, Inc. (RSSI), popularly known for bringing in global fashion brands like Topshop, Topman, Miss Selfridge and Dorothy Perkins, has added another iconic brand to its portfolio. With over 400 stores across 22 countries and 4 continents, Burton Menswear London has finally touched down in Manila!Burton Seph Cham 3

Originally founded in 1903 in the United Kingdom under the name The Cross-Tailoring Company, Burton Menswear London, quickly become a fashion favorite for men who preferred easy, yet masculine apparel. Acquired in 2002 as part of the Arcadia Group by Sir Philip Green, the brand still aims to be the most inspiring and best value fashion brand for consumers.

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Burton is widely known for its ‘Great British Style’ that combines a long heritage of tailoring with a modern take on casual wear. Today, it is a staple in most men’s closets in Britain, offering everything from casual clothing like shirts, jackets, and hoodies, to more classic pieces like suits.

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Burton’s latest collection features various trends that mixes vibrant summer colors, cool street wear, vintage refinement, and perfectly cut tailoring. For Spring/Summer 2014, Burton takes on the challenge of urban living through the Tropical Ranger trend, which combines bold floral prints and khaki, pebble, and stone, creating a sense of a summer garden. Taking inspiration from the sixties, the Carnaby Street trend is perfect for that slightly more dressed up night out. Slim fitting blazers are styled with chino, raw skinny denim or even softly tailored shorts. For those who prefer timeless and elegant pieces, the Vintage Traditions range offers modern classics such as the single-breasted mac, and linen tailoring in pale blue and pink. Traditional navy, stone, and mushroom, also appear alongside pastel hues to complete the trend. Lastly, Burton’s SS14 collection isn’t complete without the 50’s Idol. For the confident style king, the trend offers a slick tailoring for a lean silhouette that takes inspiration from the 50’s matinee idols. Pair a white slim fit shirt with either black skinny tie or bow tie and be the best dressed at any party or event.

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Burton is owned and operated by Robinsons Specialty Stores, a subsidiary of Robinsons Retails Holdings, Inc. The first Burton store in the country is located at the 3rd level of the Mega Fashion Hall, at SM Megamall. For more updates, follow Burton at facebook.com/BurtonMenswearPhilippines.